The creative act manifests itself in the beating heart of the Ferrari universe, in the space that more than any other encapsulates the brand’s values, passions, and emotions: the Officina, understood in its various nuances as a craft workshop, a study center, a design laboratory, and the starting point of industrial production.

For Creative Director Rocco, the Officina instinctively and rightfully represents the history and imagery of Ferrari, the dimension in which everything originates and evolves in a dialogue between tradition and innovation, between thought and action, between the measured sinuosity of a line and the overwhelming force of its motion.

Here, the highest expression of the harmony of contrasts is forged, accelerating the research and reinvention of the fundamental components and codes of Ferrari’s aesthetics: material richness, tactile refinement, visual vibrations, the uniqueness of sartorial cuts, and the virtuous sublimation of stitches and seams that become decorative friezes.