FERRARI BOUTIQUE MARANELLO
ferrari boutique maranello
In the heart of the land where Ferrari has made history, and just a few meters from the plant where its cars are created, the Ferrari boutique offers a unique experience, reflecting the Maranello company's values of innovation, style and performance. With an avant-garde concept and design, designed by London-based Sybarite Studio with the Ferrari team, this multidimensional, multi-sensory store engages visitors and invites them to continuous discovery. A modular and flexible space that transforms according to the products it hosts and the events, sports and otherwise, it promotes. Created to present Ferrari's clothing and accessory collections, it represents, along with these, a new expression of the Prancing Horse esthetic. The relationship between man and machine and the relationship between craftsmanship and industrial aspects inspire the design of the boutique, which echoes the modernist taste of the 1950s and 1960s, chooses emblematic materials – concrete for the flooring, reminiscent of pit interiors, aluminum from the cars for trim, mahogany wood, Alcantara®, and acrylic – and includes real quotes: Enzo Ferrari's unforgettable phrases, drivers' names, and miniatures of Scuderia engineering masterpieces. The iconic colors, red and yellow, and some striking elements dominate, such as the undulating glass window reminiscent of racetracks, the terracotta exterior colonnade that echoes traditional Italian roofs, and the white clay wall, a metaphor for car prototypes. Between past and future, luxurious surroundings and a welcoming atmosphere, Italian roots and an international perspective, Ferrari's clothing and accessories collections – entrusted to the creative direction of Rocco Iannone and presented to the public for the first time in 2021 – find an excellent stage here.
BOOK AN APPOINTMENT
Book a private appointment at the store. Our Ferrari client advisors will be at your disposal to help you discover the world of Ferrari and offer you a unique and personalized shopping experience.
Book an appointmentOpening hours
Monday 9:00 - 19:00
Tuesday 9:00 - 19:00
Wednesday 9:00 - 19:00
Thursday 9:00 - 19:00
Friday 9:00 - 19:00
Saturday 9:00 - 19:00
Sunday 9:00 - 19:00
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