FERRARI STYLE ARRIVES IN LONDON
Located at the junction of Old Bond Street and Piccadilly, the boutique marks a new chapter in the brand’s relationship with the British capital
FERRARI STYLE ARRIVES IN LONDON
Located at the junction of Old Bond Street and Piccadilly, the boutique marks a new chapter in the brand’s relationship with the British capital
The shop is situated within a Queen Anne-style building dating from 1905, whose original Portland stone façade has been meticulously preserved. The historic exterior creates a striking contrast with the contemporary interior design, characterised by a hand-brushed steel perimeter and a concrete floor that evokes the functionality of the industrial setting. The glass and aluminium display windows evoke the technical mastery of the Ferrari Workshop, whilst iconic touches of red enhance a space framed by floor-to-ceiling windows, inspired by art galleries.
Designed by Creative Director Rocco Iannone, in collaboration with the Berlin-based architecture firm Gonzalez Haase AAS and the Milan-based design studio Formafantasma, the 850-square-metre space draws inspiration from the Officina – the beating heart of Ferrari’s aesthetic and philosophy.
Arranged across several levels, the men’s and women’s ready-to-wear collections, the accessory ranges and the Ferrari Collectibles selection are presented as display pieces in a carefully curated layout, with attention paid to every detail.
