Ferrari Store Maranello

At the heart of the place where Ferrari built its history, and just a few steps away from the building where its cars come to live, the Ferrari Flagship Store offers a one-of-a-kind experience that reflects its values of innovation, style and performance. With a state-of-the-art concept and design devised by London-based Sybarite in cooperation with the Ferrari team, this multidimensional and multisensory store draws visitors in with continuous discoveries. It is a flexible, modular space that transforms based on the products or events—racing or otherwise—it might hold. Designed to present Ferrari’s clothing and accessory collections, it represents a new expression of the Prancing Horse’s aesthetic.
The store’s design, inspired by the relationship between human and car and which echoes the mid-century modern taste of the ’50s and ’60s, chooses emblematic materials—cement flooring, in a nod to the inside of boxes, the aluminum of cars for the finishes, mahogany, Alcantara®, and acrylic—and also features unforgettable quotes from Enzo Ferrari, driver names, and the Scuderia’s miniature engineering masterpieces. The iconic colors of red and yellow are on plain display, as are a number of striking details, like the wavy glass, which recalls the curves of the tracks, the outdoor terracotta colonnade, which reflects traditional Italian roofs, and the white clay wall, which is a metaphor for car prototypes. 
Here, amid the past and present, a luxurious and welcoming ambiance, Italian roots and an international perspective, Ferrari merchandise and the newest clothing and accessory collections are under the spotlight for the public to see for the first time, all under the creative direction of Rocco Iannone.