Ferrari inaugurates its new flagship store in London. The excellence of the Officina and the refinement of the Atelier converge in an evolving laboratory of ideas, where innovation, creativity, and artisanal mastery meet. Located between Old Bond Street and Piccadilly, inside a historic Queen Anne–style building, the two-level boutique reflects Ferrari’s evolution as a lifestyle brand within the contemporary luxury landscape. Designed by Creative Director Rocco Iannone in collaboration with the studios Gonzalez Haase AAS and Formafantasma, the 850-square-meter space houses the men’s and women’s ready-to-wear collections, accessory lines, and a selection of Ferrari Collectibles.