Ferrari pop-up Store Milano
The Ferrari pop-up store in Milan is an authentic celebration of its aesthetic and results from the same creative concept that brought us the new Ferrari clothing and accessory collections. Together with them, it gives rise to an image-laden universe that embraces a pop idiom to retrace 70 legendary years of Ferrari. Store walls become artworks, brought to life by magazine images and illustrations that have gone down in history, and are embellished with a succession of wallpapers and textures that evoke canvas for painting and the effect of frescoes, while the striking repetition of the maxi Ferrari logo stands out immediately on the windows. The space is permeated by distinctive luxury, taking on yellow and red hues thanks to the Alcantara® elements and revealing a technical spirit through the use of brushed metal, a passionate reference to car design.