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FERRARI FASHION SHOW IN MARANELLO

The V12 assembly line becomes an exceptional runway for garments and accessories that have drawn inspiration and know-how from this very place. 
The first collection of Ferrari fashion debuts in the factory where the legend was born.

Model on the catwalk wearing a blue coat with a yellow sleeve and red belt

Intense rays of light race along the catwalk, emphasising the powerful shapes and decisive lines of the location. Speed defines the rhythm of the show.

Model on the catwalk wearing black and blue sweater with yellow shoulders and white skirt with red belt

Translucent red films filter the external light and immerse the environment in a strong and suggestive atmosphere. The unmistakable Racing Red of the Maranello house dominates in this unique location.

Side view of the chassis of a 296 GTB lifted by robot arms through the assembly line in glowing red and orange lights
Model on the catwalk with white blue and black jacket, black shorts, white socks and white sneakers
Model on the catwalk with white blue and black jacket, black shorts, white socks and white sneakers

Guided by beams of light, models walk through this unexpected set, among mechanical car components and avant-garde equipment, embodying the spirit of the site and celebrating its emblematic aesthetics.

Model on the catwalk wearing a green peacoat with gray and yellow details, red scarve and red pumps
Close up view of a model on the catwalk wearing sunglasses and yellow and red shirt with black Ferrari logo
Model wearing black coat over black and yellow sweater printed with Ferrari logotype, red shirt and black trousers
Model with sunglasses wearing green peacoat with gray and yellow details in the factory plant as background
Close up of a blue jacket with yellow taped seams worn over a black shirt by a model on the catwalk
Close up of a model with sunglasses on the catwalk wearing a blue and white jacket over a blue topwear and white joggers
Close up of a model on the catwalk wearing a silk dress

A fluid and contemporary language reinterprets Ferrari's codes and symbols, giving life to a collection with an intrepid spirit, characterised by enveloping shapes, impactful solutions and pioneering materials.

Three models in line waiting to enter the catwalk, the first two wearing red parkas with yellow pockets and sleeves
Side view of a model wearing white pattern printed shirt, white shorts and black socks holding a pattern printed bag
Back of a model wearing a red jacket with blue collar and sleeves and a metal Prancing Horse plated on the nape
Detail of an arm in the yellow sleeve of a jacket holding a printed handbag
Model on the catwalk wearing sunglasses and red jacket on blue and white topwear and black joggers
Model wearing a red leather jacket and yellow foulard beside another wearing blue and black sweaters and white joggers
Close up of a model on the catwalk wearing a silver gray coat with front pockets

A bold aesthetic is expressed in innovative silhouettes, bright colours, sustainable fabrics and design that transcends boundaries of function and gender.

Models walking along the catwalk below neon lights, the first two wearing a printed dress and a printed shirt with red shoes