FERRARI FASHION SHOW FW 2022-23
FROM MARANELLO TO MILAN
The style of the Prancing Horse is set to arrive in the city that symbolizes Italian and international fashion.
After the initial debut of the first fashion collection, Ferrari has chosen Milan Fashion Week to unveil the new 2022/23 Fall/Winter Men's and Women's Collections against the backdrop of the assembly lines of the historic Maranello factory.
Intense rays of light race along the catwalk, emphasizing the powerful shapes and decisive lines of the location. Speed defines the rhythm of the show.
Translucent red films filter the external light and immerse the environment in a strong and suggestive atmosphere. The unmistakable Racing Red of the Maranello house dominates in this unique location.
Guided by beams of light, models walk through this unexpected set, among mechanical car components and avant-garde equipment, embodying the spirit of the site and celebrating its emblematic aesthetics.
A fluid and contemporary language reinterprets Ferrari's codes and symbols, giving life to a collection with an intrepid spirit, characterized by enveloping shapes, impactful solutions and pioneering materials.
A bold aesthetic is expressed in innovative silhouettes, bright colors, sustainable fabrics and design that transcends boundaries of function and gender.