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Privacy Notice

Welcome to our website Ferrari Store (“the Website”). 

In compliance with applicable privacy laws, including the EU Regulation no. 2016/679 (“GDPR”), this Privacy Notice explains how Ferrari S.p.A and YOOX NET-A-PORTER GROUP S.p.A. (“we”, “us”, “our”) collect your personal information as you use the Website, how we use this personal information, with whom we share your personal information, and your choices in connection with this.

(1) CONTROLLER AND DATA PROTECTION OFFICER

  • YOOX NET-A-PORTER GROUP S.p.A. ("YOOX NET-A-PORTER GROUP"), company with sole shareholder subject to direction and coordination of Compagnie Financière Richemont S.A., with registered office at via Morimondo, 17 – Milano 20143, Italy, as independent Data Controller.
    The personal data that YOOX NET-A-PORTER GROUP processes is the data that you provide when you place an order and purchase items, and the data we collect as you navigate or when you use the services offered on the Website.
    For any clarification, request, or requirement linked to your privacy and the processing of your personal data, you may contact us at any time by sending a request to our Customer Care by selecting ‘privacy’, or by writing to the address of the registered office of YOOX NET-A-PORTER GROUP S.p.A.. If you wish, you may also contact our Data Protection Officer (“DPO”), by writing to the aforementioned address, or by sending an email to DPO@ynap.com.
  • Ferrari S.p.A. (“Ferrari”), with registered office at via Emilia Est, 1163 - Modena 41122, Italy, as independent Data Controller. Ferrari processes your personal data for creating your account on the Website, for marketing and profiling activities upon your express consent and for supporting you through the Live Chat service. For any clarification, request, or requirement linked to your privacy and the processing of your personal data, you may contact us by writing to Ferrari S.p.A., via Abetone Inferiore 4, 41053 Maranello (MO), Italy. If you so wish, you may also contact our Data Protection Officer (DPO) by writing to the aforementioned address, or through the interactive webform.

(2) COLLECTION OF YOUR PERSONAL INFORMATION

We collect personal information, which is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

  1. Information You Provide To Us

If you choose to engage in the services offered on the Website, we will collect personal information from you. We collect personal information from you when you:

  • Create a Ferrari account. You have the option to create a Ferrari account on the Website to shop faster, check your orders and returns, and save your favorite items. To do so, we will collect your personal identifiers (name, email address, date of birth, and telephone number) and protected classifications (gender). We use this personal information to create and maintain your account with us and to communicate with you about your account, purchases, and the Website. The legal basis for this is performance of our contract with you (Art. 6, par. 1, let. b of the GDPR). Once your account is created, we will store your username and password.
  • Contact us. When you send us a question or inquiry, or ask for other support, you will need to provide us with personal identifiers (name and email address), protected classifications (gender), and any other information you choose to provide in your correspondence. We use this personal information to respond to your questions or inquiries, troubleshoot where necessary, and address any issues you have with the Website or the services offered thereon. The legal basis for this is performance of our contract with you (Article 6, par. 1, let. b of the GDPR).
  • Make a purchase. To facilitate your purchase and to manage the services offered by Ferrari Store, YOOX NET-A-PORTER GROUP will collect personal identifiers (name, email address, shipping address and telephone number) and customer records information (cardholder’s name, payment card number, expiration date, CVV or paypal account and billing address). YOOX NET-A-PORTER GROUP uses this personal information to manage the services offered by the website, to fulfill orders placed, and complete the activities related thereto, including the operations pertaining to administrative and fiscal requirements, to respond to requests via the contact form, as well as manage any product returns. The legal basis for this is performance of our contract with you (Article 6, par. 1, let. b of the GDPR).
  • Profiling activities. If you opt-in, Ferrari may use this personal data described in this section to analyze your behaviors, habits and propensity to consume to enhance products and services provided by Ferrari, to satisfy your expectations as well as to send you marketing communications we feel may be of interest to you to you if you also have opted-in for receiving direct and indirect marketing communications. In doing so, Ferrari will analyze your preferences and interests using automated analysis techniques that provide Ferrari with inferences concerning you, including profiling. The legal basis for this is your consent (Article 6, par. 1, let. a of the GDPR). You may revoke your consent at any time by clicking the unsubscribe link provided within each email. This link will redirect you to our consent management page where you can opt-out of our newsletters and marketing communications.
  • Subscribe to direct and indirect marketing communications. If you opt-in, Ferrari may also use your personal data (e.g. e-mail address) to send you marketing communications as well as sending advertising on Ferrari products, services, events, new collections or performing market researches (direct marketing) as well as on Ferrari’s commercial partners’ products belonging to different product categories (e.g. companies operating in the oil, automotive, IT sectors, etc.) (indirect marketing). This data may be processed by automated or electronic means including via e-mail, web sites and mobile apps. In doing so, Ferrari will analyze your preferences and interests using automated analysis techniques that provide Ferrari with inferences concerning you, including profiling. The legal basis for this is your consent (Article 6, par. 1, let. a of the GDPR). You may revoke your consent at any time by clicking the unsubscribe link provided within each email. This link will redirect you to our consent and newsletters management page where you can opt-out of our marketing communications.
  • Web Push Notifications. Upon your express consent, Ferrari will collect certain categories of your personal data such as your name, date of birth, gender, language used to navigate the Website and the version of the Website you use (country), information about the device and browser you use, time and date on which you provided your consent to receive web push notifications, My Account date of creation and the date of your last visit on the Website. Ferrari will use such information in order to send you personalized notifications about products and other commercial news regarding the Ferrari Store to the data subject’s device. The personalization of the notifications will be based on: the way you navigate and use the Website and, particularly, the products you view, buy or add to your cart; data that you use to complete the registration form on the Website; data inserted during your purchase (specifically: your name so we can personalize any communication we send to you as well as your date of birth, so we can send you offers and discounts in celebration of your birthday). In order to send you these notifications, we use a technology similar to cookies (in particular, “HTML5 Local Storage”) which keeps information in the Local Storage of your browser/device. The legal basis for this is your consent (Article 6, par. 1, let. a of the GDPR).
  • Live Chat. Upon your request, you will be able to access and use the Live Chat tool available on the Website. For more information about this service, please visit our Privacy Policy. Please note that if you will not provide your personal information, when requested, this may prevent you from benefiting from the service in question. The legal basis for this is performance of our contract with you (Article 6, par. 1, let. b of the GDPR).

We may also use the personal information we collect as described in this section to improve our products and services, to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION. This is part of our legitimate interest in the performance of our contractual obligations, protection of legal rights, and compliance with legal obligations. We may also deidentify or aggregate the personal information for benchmarking purposes.

Your personal information may be processed for each of the above purposes using automated or electronic methods and, in particular, by email or any other IT channel (e.g. automated calls, SMS, MMS), fax, or any other IT channel (e.g. websites, mobile app).

Providing your personal information is optional. However, if you opt not to provide data that has been marked as mandatory, it will be impossible for  us to provide our services. Should you not provide the remaining optional data, the services will be provided in any case.

  1. Information Collected Automatically.

Cookies and Tracking Technologies

In addition to the personal information you provide directly, we may also collect information from you automatically as you use the Website. This information includes the following internet or other electronic network activity information and location information:

  • Usage information. This includes information regarding your interaction with the Website, such as which pages you visit, the frequency of access, how much time you spend on each page, what you click on while on the Website, and referring the Website addresses. 
  • Device information. This includes certain information about your device that you use to access the Website, such as browser type, browser language, hardware model, operating system, and your preferences.
  • Location information. This includes information about your location, which may be determined through your IP address.

We collect this information as part of our legitimate interest to improve the functionality and efficiency of the Website and to provide the Website to you.

To collect this information, we use cookies and other tracking technologies. Cookies are small pieces of text sent by your browser to your device. Cookies can be persistent (cookies that remain on your device for a set period of time or until you delete them) or session (cookies that are deleted as soon as you close your browser). When you use or access the Website, we and our third party providers and we may place a number of cookies on your device. These cookies include technical cookies categorized in:  

  • Technical. We use essential cookies to authenticate users, prevent fraudulent use of the Website, and to allow the Website and its features to function properly.
  • Functional. We use functional cookies to provide enhanced functionality and personalization, to remember your login information, to remember your preferences, to diagnose server and software errors, and in cases of abuse, track and mitigate the abuse.
  • Analytics. Analytics cookies allow us and our analytics provides to recognize and count the number of users to the Website, see how users interact with the Website and different functions, and when users are using the Website. We use this information to improve the Website.
  • Profiling. Performance cookies collect information about how you use the Website and help Ferrari, for example, to identify especially popular areas of the Website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you.
  • Advertising Identify and store behaviors that users take when visiting the Website. These cookies are used in order to identify you as a prospect for our services, deliver advertisements that are more relevant to you and your interests, limit the number of times you see an advertisement, and help measure the effectiveness of our advertising campaigns. To opt-out of sharing through cookies, see our Cookie Policy below. 

To control the information collected about you using cookies and other technologies see our Cookie Policy

Particular third-party cookies on the Website to note include:

  • Google Analytics. We use Google Analytics to collect information on your use of the Website to improve the Website. In order to collect this information, Google Analytics may set cookies on your browser, or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Website or to another application which partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Policy available here. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here.
  • DoubleClick. Ferrari utilizes DoubleClick by Google to serve ads based on a user’s prior visit to the Website. Each visitor to the Website receives a different cookie and the information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. The DoubleClick cookie is used by Google in the ads served on the Website of its partners, such as websites participating in Google certified ad networks. DoubleClick enables Google and its partners to serve ads to you based on your visit to the Website and other websites on the Internet. Please review Google’s privacy policy at for additional information on how Google uses the information collected. To opt-out of this sharing and targeted advertising by Google, you can go to Google’s ad settings. You may also install the DoubleClick opt-out add-on.
  • Google Ads. Ferrari uses Google Ads to deliver advertisements to you and to track whether you have interacted with an advertisement we have placed elsewhere on the Internet. Google Ads stores a conversion tracking cookie on your device when you click on our advertisement. The information obtained through the cookie is used to generate statistics and allows us to see the total number of users who clicked on our advertisements. We also use Google Ads to present to users of the Website advertisements across the internet and within the Google advertising network based on their visits to the Website. For more information, please review Google’s privacy policy available here. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of this sharing and targeted advertising by Google, you can go to Google’s ad settings.
  • Facebook Pixel / TikTok Pixel. Ferrari uses Facebook Pixel and TikTok Pixel (jointly “Pixels”) to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to the Website by clicking on the Facebook and/or TikTok ad. The Pixels store a cookie on your device to enable us to measure the effectiveness of Facebook and/or TikTok ads for statistical and market research purposes. Ferrari does not have access to the information collected through the Pixels. However, the information collected via the Pixels, on the Website as well as other websites on which the Pixels are installed, is also stored and processed by Facebook and/or by TikTok. Facebook and TikTok may link this information to your Facebook/TikTok account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy as well as with TikTok’s Privacy Policy. The Pixels also allow Facebook and TikTok and its partners to show you advertisements on and outside of Facebook and TikTok. To opt-out of this sharing and displaying of Facebook ads, visit your Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. To opt-out of this sharing and displaying of TikTok ads, visit their Privacy Policy and Web Cookies Policy. If you do not have a Facebook / TikTok account, you can opt-out of Facebook and Tik Tok ads through the Digital Advertising Alliance here.
  • Bing Ads. Bing Ads is a remarketing service provided by Microsoft. Ferrari uses Bing Ads to service you advertisements based on your past visits to the Website. You can learn more about the privacy practices of Microsoft here. To opt-out of this sharing of Bing Ads you can follow the instructions here.
  • Criteo. Ferrari, through its own providers, places tags on its properties for Criteo to collect browsing information and create customized ads to serve to users. Criteo creates the ads, decides which ad to serve and where. You can learn more about the privacy practices of Criteo and opt-out of this sharing here.
  • Hotjar. We use Hotjar in order to better understand user experience and to optimize the Website. Hotjar allows us to better understand users’ experience and this enables us to build and maintain the Website. For further details, please see the ‘about Hotjar’ section of Hotjar’s support services. You can opt-out of HotJar here.
  1. Information Collected through other sources.

Social media listening (“SML”). From time to time, Ferrari may use SML tools to extract information (e.g. users’ comments concerning Ferrari, username etc.) from web sources (e.g. blogs, forums etc.) and social media channels. This activity is based on Ferrari’s legitimate interest to find insights into Ferrari brand's visibility on social media channels as well as to assess the impact of our web campaigns (Article 6, par. 1, let. f of the GDPR). For this purpose, Ferrari may process only publicly available information and derive statistical analysis from it.

Social networks. If you interact with Ferrari through social network platforms including Facebook, LinkedIn, YouTube and any other similar platforms (“Social Networks”) when you complete specific forms (e.g. request of information etc.) and/or when you interact with Ferrari’s official Social Network pages / profiles, we may receive from Social Networks your personal data (e.g. e-mail, name, surname, country of origin, address, street number, town, postcode, city, telephone number), data relating to your vehicle (e.g. current model brand, next vehicle purchase), your interactions on the Social Networks (e.g. post that you like, private messages you may send to Ferrari etc.). According to the settings you have chosen on your Social Networks profile, Ferrari may be able to receive additional data such as your age, groups you have joined, etc. that may lead Ferrari in certain cases to identify you. Ferrari may process your data to reply to your posts, requests and queries, to perform statistical analyses and market research on the users who interact with Ferrari pages and/or Ferrari websites as well as for marketing activities as described in section (A) if you opt-in.  

Furthermore, in the event that you choose to register on Ferrari websites through your Social Network account, we will receive some personal data from the Social Network of your choice (e.g. email, password, name, surname, date of birth, gender, job role, country, citizenship, address, telephone). The legal basis for this processing is the execution of our contract with you (Article 6, par. 1, let. b of the GDPR).

Please note that this section (C) only refers to Ferrari’s data processing. Ferrari is not liable in case of any unauthorized disclosure of your information by third-party social media channels, in breach of the options you have selected thereto and/or any consents you have provided. You may refer to such third-party social media channels websites and Social Networks to know more about their privacy policies relating to the data and consents you may have provided to them.

Ferrari Partners. In the event that you take part in initiatives or events organized by Ferrari’s commercial partners and / or request the latter to provide a service to you, Ferrari may receive your personal data to follow up on the requested service and / or the activities envisaged in the scope of the initiative or event (e.g. Ferrari could reward the winners of a competition organized by our commercial partners, etc.). The legal basis for this processing is the execution of our contract with you (Article 6, par. 1, let. b of the GDPR).

(3) HOW WE SHARE YOUR PERSONAL INFORMATION


General Sharing


Ferrari may need to make the personal information identified in this Privacy Notice available within Ferrari, with service providers, or with other third parties. These instances include:


Within Ferrari. Ferrari may share your personal information with Ferrari subsidiaries for legitimate business purposes and general business management. The legal basis for this is Ferrari’s legitimate interest in carrying out our business efficiently.  


With Service Providers.  Ferrari may share your personal information with our service providers that assist us in providing the Website. The legal basis is our legitimate interest in providing the Website efficiently. These service providers include communication providers, web-hosting providers, IT support, our customer management platform, shipping providers, payment processors, call center providers, marketing providers, and e-commerce providers. This also includes sharing of personal information with our service provider YOOX NET-A-PORTER GROUP that manages the Website on Ferrari's behalf.


With Third Parties. We may need to disclose your personal information to third parties, such as legal advisors, law enforcement agencies, or governmental/regulatory bodies in order to protect our legal interests and other rights, protect against fraud or other illegal activities, prevent harm, for risk management purposes, and to comply with our legal obligations. The legal basis for this is compliance with the law, compliance with legal obligations, and our legitimate interest in the protection of the rights of others.


In the Event of a Corporate Reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, Ferrari would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. Ferrari would also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings. The legal basis for this is our legitimate interest in carrying out business operations.


With Your Consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the Personal Information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time.

(4) YOUR PERSONAL INFORMATION CHOICES AND THE POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE YOUR DATA

Correct or View Your Information. You may access your Ferrari account to correct or view certain personal information you have provided to us and which is associated with your account.

Cookies. All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/ or our Cookie Policy. Please note that each web browser is different. For information on reviewing or deleting cookies from specific browsers, click on the appropriate browser: Firefox, Firefox IOS, Firefox Android, Safari, Safari Mobile, Chrome, Internet Explorer, Microsoft Edge, Opera. To find information relating to other browsers, visit the browser developer’s website. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of the Website may not function properly. If you choose to opt out, we will place an "opt-out cookie" on your computer. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences.

Online Advertising. To opt-out of interest based advertising generally or to learn more about the use of this information by our service providers you can visit the Network Advertising Initiative or the Digital Advertising Alliance.

Marketing Emails. You may opt-out of receiving marketing emails from Ferrari by clicking the “unsubscribe” link provided with each email. Please note that we will continue to send you notifications necessary to the Website, your account, or requested products or services. 

For more information on cookies and to manage your preferences for third party profiling cookies, please visit our Cookie Policy.

This processing of your personal data has been the subject of a contract between CRITEO SA and Ferrari S.p.A. (“Contract”), joint controllers within the meaning of Article 26 of the General Data Protection Regulations of 27 April 2016, which came into force on 25 May 2018. Under the terms of this Contract, we are responsible for informing you and collecting your consent so that Criteo can show you personalized advertisements based on your interests. To learn more about Criteo's commitment to protecting your data, we invite you to read their privacy policy. The essence of the Contract is made available to you upon your written request.

It is optional to provide your personal data. However, if you do not provide your personal data that has been marked as mandatory, it will be impossible to provide our services.

Should you not provide the remaining and optional personal data, our services will nevertheless be able to be provided.

Please note that if you will not provide your personal data, when requested, this may prevent you from benefiting from the Live Chat service.

Providing Data for the purposes of marketing and profiling activities as well as for receiving web push notifications is always optional.

(5) YOUR RIGHTS

If our processing of your personal information is subject to the GDPR”), you have the following rights with respect to your personal information processed:


  • Right to Access. You have the right to ask us for copies of your personal data. This right has some exceptions, which means you may not always receive all personal data we process.
  • Right to Rectification. You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Right to Erasure. You have the right to ask us to erase your personal data in certain circumstances.
  • Right to Restrict Processing. You have the right to ask us to restrict the processing of your personal data in certain circumstances. See YOUR PERSONAL INFORMATION CHOICES AND THE POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE YOUR DATA for additional ways you can restrict processing of your personal data.
  • Right to Object to Processing. You have the right to object at any time, for reasons arising from your particular situation, to processing of your personal data, which is carried out on the basis of our legitimate interests. See YOUR PERSONAL INFORMATION CHOICES AND THE POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE YOUR DATA for additional ways you can object to processing of your personal data.
  • Right to Data Portability. You have the right to ask that we transfer the personal data you gave us from one organization to another, or give it to you in a structured, ordinarily used, and readable format.
  • Right to Lodge a Complaint. You have the right to lodge a complaint with a supervisory authority.


To exercise these rights, please contact Ferrari through the interactive webform or by writing to Ferrari S.p.A, via Abetone Inf. 4; I-41053, Maranello, (MO), Italy. You may contact YOOX NET A PORTER GROUP’s Customer Care


a. Personal Data Transfer Outside of the European Economic Area

Within our contractual relations, we may transfer personal data to countries outside of the European Economic Area (“EEA”). In the event personal data is transferred outside of the EEA, we will use appropriate contractual measures to guarantee an adequate protection of personal data, including implementation of agreements based on the standard contractual clauses adopted by the EU Commission.  

(6) Personal Data Transfer Outside of the European Economic Area

Within our contractual relations, we may transfer personal data to countries outside of the European Economic Area (“EEA”). In the event personal data is transferred outside of the EEA, we will use appropriate contractual measures to guarantee an adequate protection of personal data, including implementation of agreements based on the standard contractual clauses adopted by the EU Commission. 

(7) RETENTION

We keep your personal information for a limited period of time depending on the purpose for which it was collected. After such period, your personal information will be deleted or otherwise rendered anonymous in an irreversible way. The retention period is different depending on the purpose of the processing. For example, the personal information collected when items are purchased on the Website is processed until all administrative and accounting formalities have been completed. Therefore, it is kept on file in conformity with the local tax legislation, while the personal information used to send you our newsletter is kept until you request that we stop sending it. Ferrari retains the personal information for ten years from the time it was provided for marketing and profiling purposes unless consent is revoked. If consent is revoked, your personal information may not be processed for the aforementioned purposes, but may still be kept to manage any objections and/or disputes. The data used to manage Web Push Notifications will be retained up to the point in which consent is revoked by the data subject or up to 365 days from the last visit made to the Site by the data subject.

At any moment you can revoke your consent to receive these personalized commercial notifications (depending on your browser). As part of the Live Chat service, text messages sent by the user, including attachments, will be stored for 6 months on the server of our external service provider which we use, while the images taken during the video call are not stored. Information collected via cookies will be kept for periods as indicated in our Cookie Policy.

(8) DO NOT TRACK

We do not respond to Do Not Track (“DNT”) requests. Do Not Track is a preference you can set in your web browser to inform The Websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. For further details, click here.

(9) INFORMATION SECURITY

The processing of your personal data takes place using IT and manual tools, with logic strictly related to the purposes of the processing indicated above and, in any case, in order to guarantee the protection, confidentiality and security of the data. We implement and maintain reasonable security measures to protect the personal information we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure and we are unable to guarantee the absolute security of the personal information we have collected from you.

(10) CHILDREN’S PRIVACY

The Website and the services offered thereon are not intended for individuals under the age of eighteen (18) years.

(11) LINK TO THIRD PARTY WEBSITES

Third party websites accessible from this website are under the third party responsibility.

We decline all responsibility concerning requests and/or provision of personal data to third party websites.

(12) AMENDMENT OF THIS PRIVACY NOTICE

This Privacy Notice is subject to change. Changes to the Privacy Notice will be posted on this page and will indicate the date the changes go into effect. Please check back frequently and review the Privacy Notice for any changes. If we make any changes that materially affect your privacy rights, we will notify you via email or by prominent posting on the Website.

This Privacy Policy was last updated on July 06, 2021.