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New Life

A path that has reached its peak.
The result of all of our hard work sees the light. A new story begins. 
EXPLORE

New Life

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Store Locator

Ferrari's Journal

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New Life

A path reaches its peak. The fruit of all our effort sees the light.

A new story begins. 

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New Watches

Roma scale model
Monza SP2 scale model
Monza SP1 scale model
Portofino scale model
Ferrari Roma 1:43 scale model
$ 400
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Ferrari Monza SP2 1:43 scale model
$ 400
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Ferrari Monza SP1 1:43 scale model
$ 400
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Ferrari Portofino 1:43 scale model
$ 400
Shop now

Experience Area

Ray-Ban x SF Car-Centric

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A new, bold design that evokes the world of speed. A lightweight and cutting-edge model featuring materials and details inspired by legendary race cars. Discover it now.