THE 3 FERRARI EYEWEAR LINES
Ferrari has recently expanded its eyewear universe with the introduction of two new distinct but complementary collections, directly connected to the brand’s distinctive codes and spheres, in perfect coexistence with the Ray-Ban for Scuderia Ferrari existing line. The lovers of Ferrari style will be able to access a broader and more diverse range of glasses, from luxury models to premium frames, with an organic and integrated shopping experience that combines sophisticated design with the sporty silhouettes.
1. THE FERRARI EYEWEAR COLLECTION
Synonymous with lifestyle, elegance and outstanding craftsmanship, the Ferrari line projects the brand’s aesthetic narrative beyond the confines of Formula 1, focusing on the urban and metropolitan context through generous volumes and sinuous shapes in fine, high-quality materials.
The frames’ defining elements reflect the aesthetic codes of the fashion & lifestyle collections, creating a stylistic continuum between the creativity of the fashion show and the image of the eyewear to complete the look.
The Prancing Horse, a symbol of passion, achievement and self-expression, is prominently displayed on every model, giving the design strong value content.
The collection is designed for customers who are particularly attentive to fashion and luxury, who, in addition to style aspects, chooses Ferrari products above all for their craftsmanship.
EXCEPTIONAL PIECES
Ferrari’s aesthetic narrative is projected into refined lines and sophisticated shapes through fine and precious materials: the special projects glasses and the models that complete the catwalk outfits represent the ultimate synthesis of lifestyle, elegance and the brand’s craftsmanship.
2. THE RAY-BAN FOR SCUDERIA FERRARI EYEWEAR COLLECTION
After the sponsorship agreement in 2016, Ray-Ban and Scuderia Ferrari join forces year after year creating unique styles that echoes the aerodynamic design, materials and colors of the Scuderia Ferrari into a signature eyewear range.
THE RACES LIMITED AND SPECIAL EDITIONS
From the circuit to the road, high-performance models inspired by the world of racing. The limited editions pay tribute to Scuderia Ferrari's illustrious sporting tradition, unleashing all the adrenalin of the circuit, in a perfect balance of innovation and passion.
3. THE SCUDERIA FERRARI EYEWEAR COLLECTION
The Scuderia Ferrari line has been conceived and developed on Formula 1 tracks, recalling Ferrari’s active DNA and the adrenaline rush of car racing. The constructions evoke the world of racing and the energy of the paddock, while highlighting the concepts of functionality and flexibility inherent in Maranello’s heritage and progressive ethos. The Ferrari Racing Shield is displayed on the frames as the primary representation of the key values of innovation, aesthetics, and technology applied to craftsmanship.
The target audience is racing and track enthusiasts with a strong sense of belonging to the global Ferrari community, who are particularly focused on performance, functionality and the ability to translate the brand’s legendary heritage into products with strong credentials in terms of innovation and cutting-edge design.
The Scuderia Ferrari eyewear collection is available in our Ferrari stores at Modena and Maranello museums, as well as Barcelona and Abu Dhabi theme parks, and at selected opticians.