FERRARI FASHION SHOW IN MARANELLO
The V12 assembly line becomes an exceptional runway for garments and accessories that have drawn inspiration and know-how from this very place.
The first collection of Ferrari fashion debuts in the factory where the legend was born.
Intense rays of light race along the catwalk, emphasizing the powerful shapes and decisive lines of the location. Speed defines the rhythm of the show.
Translucent red films filter the external light and immerse the environment in a strong and suggestive atmosphere. The unmistakable Racing Red of the Maranello house dominates in this unique location.
Guided by beams of light, models walk through this unexpected set, among mechanical car components and avant-garde equipment, embodying the spirit of the site and celebrating its emblematic aesthetics.
A fluid and contemporary language reinterprets Ferrari's codes and symbols, giving life to a collection with an intrepid spirit, characterized by enveloping shapes, impactful solutions and pioneering materials.
A bold aesthetic is expressed in innovative silhouettes, bright colors, sustainable fabrics and design that transcends boundaries of function and gender.