The Maranello Experience

Experience, be it physical or imaginary, is paramount to understanding the essence of Ferrari. All of the senses are heightened as the Maranello journey explores the world of cars and their meticulous creation, before stepping into a global lifestyle that encompasses past, present and future. Seamless storytelling spans over seven chapters, each of which is housed within a meaningful location, spurring immediate dialogue with visitors.  The values of performance, innovation, aesthetics and craftsmanship transform into sensations, ambiences, videos, sounds, images and objects to create an exclusive and 100% Italian experience.