Ferrari is celebrating its bond with the city of Monaco by launching a temporary store at the Fairmont Monte Carlo hotel, a premier destination in the heart of the Principality and a favorite spot for motorsport enthusiasts, thanks to its prime location overlooking the Formula 1 Grand Prix Circuit. Characterized by an exclusive concept, the store blends aesthetics elegance with Ferrari’s meticulous design and craftsmanship. The combination of luxurious elements and innovative materials creates a sophisticated contrast between warm, soft textures and sleek, bold accents: leather furniture, Alcantara drapes, and wool rugs come together with industrial surfaces, achieving a harmonious balance of shape, material and color. The temporary store at the hotel Fairmont Monte Carlo will showcase Ferrari’s fashion and lifestyle collections, including licensed products and collectibles, in addition to a selection of special items and limited editions. The store is set to open by the end of April and will run for a full year.